عنوان
پدید آورنده
موضوع
رده
HF5415.2 .K59 2008eb
HF5415
.
2
.
K59
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0857028014
(Number (ISBN
1282119265
(Number (ISBN
1446243966
(Number (ISBN
184920490X
(Number (ISBN
6612119268
(Number (ISBN
9780857028013
(Number (ISBN
9781282119260
(Number (ISBN
9781446243961
(Number (ISBN
9781849204903
(Number (ISBN
9786612119262
Erroneous ISBN
1412947960
Erroneous ISBN
1412947979
Erroneous ISBN
9781412947961
Erroneous ISBN
9781412947978
NATIONAL BIBLIOGRAPHY NUMBER
Number
b758164
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing research :
General Material Designation
[Book]
Other Title Information
a practical approach /
First Statement of Responsibility
Bonita Kolb.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Los Angeles :
Name of Publisher, Distributor, etc.
SAGE,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xiii, 292 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 280-287) and index.
CONTENTS NOTE
Text of Note
Cover; Contents; Part 1 Introduction to Uses and Methods of Marketing Research; 1 Introduction to Marketing Research; 2 Research as a Process; 3 Determining the Research Question; 4 The Research Proposal; 5 Cultural Considerations for Marketing Research; 6 Conducting Secondary Research; Part 2 Qualitative Marketing Research; 7 Choosing Participants for Qualitative Research; 8 Planning and Conducting Focus Groups; 9 In-depth, Intercept and Expert Interviews; 10 Projective, Observational, Ethnography and Grounded Theory Techniques; Part 3 Quantitative Marketing Research.
0
SUMMARY OR ABSTRACT
Text of Note
. Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported b.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
211926
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing research.
International Standard Book Number
9781412947961
TOPICAL NAME USED AS SUBJECT
Marketing research.
BUSINESS & ECONOMICS-- Marketing-- Research.
Marketing research.
(SUBJECT CATEGORY (Provisional
BUS-- 043060
DEWEY DECIMAL CLASSIFICATION
Number
658
.
83
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
2
Book number
.
K59
2008eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kolb, Bonita M.
ORIGINATING SOURCE
Date of Transaction
20201204181440.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
