عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .M55 2009eb
HF5415
.
1255
.
M55
2009eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1598639331
(Number (ISBN
9781598639339
Erroneous ISBN
1598638726
Erroneous ISBN
1598639358
Erroneous ISBN
9781598638721
NATIONAL BIBLIOGRAPHY NUMBER
Number
b757956
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Perspectives on branding /
General Material Designation
[Book]
First Statement of Responsibility
Jason I. Miletsky, Genevieve Smith.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
Course Learning,
Date of Publication, Distribution, etc.
©2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xvi, 276 pages) :
Other Physical Details
illustrations
CONTENTS NOTE
Text of Note
""Table of Contents""; ""Introduction""; ""Opening Remarks""; ""Part One: Understanding the Brand""; ""1 How Would You Define a Brand?""; ""2 What Role Does Brand-Building Play in Building a Market?""; ""3 Is There a Difference Between a Brand and a Company? What About Between a Brand and a Product?""; ""4 Is a Brand Simply a Logo? Why or Why Not?""; ""5 Is the Brand Promise Ever Stated Directly in Marketing? Or Is It More of an Intangible Concept?""; ""6 Does a Company�s Mission Statement Help Define the Brand?""; ""7 Does Every Brand Have to Have a Unique Selling Proposition?""
Text of Note
""15 Does an Audience Find a Brand It Connects With? Or Is a Brand Built with a Specific Audience in Mind?""""16 How Important Is It to Test-Market a Brand Before Launch?""; ""17 What Are the Best Ways to Test-Market a New Brand?""; ""18 What Is the Most Important Element in Building a Brand: Time, Money, or Something Else Entirely?""; ""19 Is Building the Brand More a Matter of Corporate Successor Corporate Survival?""; ""20 In Building a Brand, Is It Important That the Agency Have Experience in the Brand�s Industry?""
Text of Note
""21 How Important Is It for the Agency and Client to Have the Same Philosophy of Brand-Building?""""22 Should the Agency Build the Brand for the Market, or for the Company That�s Paying Them? Whose Approval Is Most Important?""; ""23 Should You Get Employees� Input While the Brand Is Being Built? Or Is That Just a Nightmare Waiting to Happen?""; ""24 What Is the Difference Between Branding and Marketing?""; ""25 What Are the Core Reasons a Consumer Would Stay Loyal to a Brand?""; ""26 What Are Some of the Steps That All Successful Brand Managers Take?""
Text of Note
""27 What Are Some of the Common Mistakes Brand Managers Make?""""28 Can a Brand Be Built Without a Large Budget?""; ""29 Can Building a Brand Really Generate Income?""; ""30 Is Brand-Building Just as Important to B2B Companies as It Is to B2C Companies?""; ""31 Do Brand Extensions Further Heighten Awareness, or Just Dilute the Core Brand?""; ""32 How Closely Do Sub-Brands Need to Relate to the Parent Brand?""; ""33 Is a Good Brand Enough to Keep a Brand Alive? Is There Anything the Brand Manager Can Do to Fix a Failing Company?""
Text of Note
""8 How Would You Describe “Brand Personality�?""""9 Should the Personality of the Brand Reflect the Company Founders and Executives, the Target Market, or Something Else?""; ""10 Are Taglines Important? Why or Why Not?""; ""11 How Important Is a Brand Guide or Style Guide to the Development of a Brand?""; ""12 What Are the Key Components That the Brand Guide Should Include?""; ""13 What Role Do Color, Fonts, and Images Play in Brand Development?""; ""14 The Brand Guide Is Built. Now What?""
0
8
8
8
8
OTHER EDITION IN ANOTHER MEDIUM
Title
Perspectives on branding.
International Standard Book Number
9781598638721
TOPICAL NAME USED AS SUBJECT
Brand name products, Case studies.
Brand name products.
Branding (Marketing)
Branding (Marketing), Case studies.
Brand name products.
Branding (Marketing)
BUSINESS & ECONOMICS-- Advertising & Promotion.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
827
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
Book number
.
M55
2009eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Miletsky, Jason I.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Smith, Genevieve.
ORIGINATING SOURCE
Date of Transaction
20201204180406.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
