عنوان
پدید آورنده
موضوع
رده
GV188 .H67 2005eb
GV188
.
H67
2005eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
008047893X
(Number (ISBN
075065550X
(Number (ISBN
1136387811
(Number (ISBN
1136387854
(Number (ISBN
1136387862
(Number (ISBN
1138173444
(Number (ISBN
1423719689
(Number (ISBN
9780080478937
(Number (ISBN
9780750655507
(Number (ISBN
9781136387814
(Number (ISBN
9781136387852
(Number (ISBN
9781136387869
(Number (ISBN
9781138173446
(Number (ISBN
9781423719687
NATIONAL BIBLIOGRAPHY NUMBER
Number
b757891
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Leisure marketing :
General Material Designation
[Book]
Other Title Information
a global perspective /
First Statement of Responsibility
Susan Horner, John Swarbrooke.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford :
Name of Publisher, Distributor, etc.
Elsevier Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (412 pages) :
Other Physical Details
charts
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 398-403) and index.
CONTENTS NOTE
Text of Note
Part one: Introduction -- What is leisure?; What is marketing?; Part two: Leisure and marketing concepts -- The market; The business environment; Strategic marketing planning; Part three: Leisure and the marketing mix -- Product; Price; Place: Promotion; Part four: Key marketing issues in the different sectors of leisure; Part five: Topical issues in leisure marketing; Globalisation and leisure marketing; Market research in leisure; Ethical challenges in leisure marketing; Part six: Case studies; Part seven: The future of leisure marketing.
0
SUMMARY OR ABSTRACT
Text of Note
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: *Disneyland Resort, Paris: The Marketing Mix *Manchester United Football Club: Marketing the Brand *The Growth of the Online Retail Travel Market *Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping *Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. * International case studies to facilitate understanding * Concentrated and comprehensive study of leisure marketing * Uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Elsevier Science & Technology
Stock Number
95350:95349
OTHER EDITION IN ANOTHER MEDIUM
Title
Leisure marketing.
International Standard Book Number
075065550X
TOPICAL NAME USED AS SUBJECT
Leisure industry-- Marketing.
Loisirs-- Industrie-- Marketing.
CRAFTS & HOBBIES-- General.
Leisure industry-- Marketing.
Performing Arts.
(SUBJECT CATEGORY (Provisional
CRA-- 000000
DEWEY DECIMAL CLASSIFICATION
Number
790
.
1
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
GV188
Book number
.
H67
2005eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Horner, Susan.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Swarbrooke, John.
ORIGINATING SOURCE
Date of Transaction
20201204180006.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
