عنوان
پدید آورنده
موضوع
رده
GV713 .M3678 2004eb
GV713
.
M3678
2004eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080481159
(Number (ISBN
9780080481159
Erroneous ISBN
0750659831
Erroneous ISBN
9780750659833
NATIONAL BIBLIOGRAPHY NUMBER
Number
b757712
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic sports event management :
General Material Designation
[Book]
Other Title Information
an international approach /
First Statement of Responsibility
Guy Masterman.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Elsevier Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xix, 250 pages) :
Other Physical Details
illustrations
SERIES
Series Title
Hospitality, leisure and tourism series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
1. The sports events industry -- 2. Event organizations -- 3. The sports event planning process -- 4. Impacts and legacies -- 5. Financial planning and control -- 6. Event revenue maximization -- 7. The bidding process -- 8. Event implementation -- 9. Marketing planning and implementation -- 10. Innovative communications -- 11. Sports event sponsorship -- 12. Research and evaluation.
0
SUMMARY OR ABSTRACT
Text of Note
The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short.
OTHER EDITION IN ANOTHER MEDIUM
Title
Strategic sports event management.
International Standard Book Number
9780750659833
TOPICAL NAME USED AS SUBJECT
Sports administration, Cross-cultural studies.
Evenementen.
GAMES-- Gambling-- Sports.
Marketing.
Sport.
SPORTS & RECREATION-- Business Aspects.
SPORTS & RECREATION-- Essays.
SPORTS & RECREATION-- History.
SPORTS & RECREATION-- Reference.
Sports administration.
TRAVEL-- Special Interest-- Sports.
(SUBJECT CATEGORY (Provisional
GAM-- 004050
SPO-- 012000
SPO-- 019000
SPO-- 033000
SPO-- 068000
TRV-- 026080
DEWEY DECIMAL CLASSIFICATION
Number
796/
.
06/9
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
GV713
Book number
.
M3678
2004eb
OTHER CLASS NUMBERS
Class number
76
.
04
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Masterman, Guy.
ORIGINATING SOURCE
Date of Transaction
20201204175108.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
