Includes bibliographical references (pages 237-238) and index.
CONTENTS NOTE
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Origins -- Arthur Guinness, brewer -- A family business -- Generations and dynasties -- Bottlers and the export trade -- Building sales while building rails -- A public company -- The Guinness world travellers -- To the ends of the earth, and Manchester, too -- War at home and abroad -- Trouble, triumph, and the toucan -- Brewed in Britain and America, too -- World War II -- The postwar years -- Great men and great ideas -- A family business at two hundred -- Nitrogenation, the really great idea -- A lager called Harp -- Into Africa, Malaysia, and beyond -- Diversification and expansion -- The watershed decade -- A widget in the pint -- A growing company and the perfect pint -- Guinness in the twenty-first century -- Inside the gate with the master brewer -- Epilogue : the world's greatest beer.
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SUMMARY OR ABSTRACT
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"Ireland's most famous export, Guinnes Stout - and the people who have brewed it - hold a unique place in the history of beer, business and Ireland itself. Famed beer and beverage writer Bill Yenne talks to everyone from Guinness's master brewer to typical pubgoers about the beer they hold dear. Whatever magic makes it so delicious, it's powerful enough to soothe the souls of beer lovers from Dublin to Boston to Buenos Aires to Lagos, and everywhere in between." "But Guinness is more than a delicious beverage, it's also the name of the remarkable family of brewers and entrepreneurs whose story is worthy of legend, and who occupy a prominent place in Irish history. In Guinness, Yenne traces the 250-year tale of the family and its namesake beer. Beginning with Arthur Guinness, the entrepreneur patriarch who first began brewing at St. James's Gate, Dublin, in 1759, the story follows succeeding generations of the Guinness family through the years. Yenne follows not just the fortunes of the family Guinness, but also the development of the brand and the beer - from Arthur's earliest porter to the beer that is enjoyed in 150 countries today."--Jacket.