عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .M35 2002
HF5415
.
1265
.
M35
2002
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0750653876
(Number (ISBN
9780750653879
NATIONAL BIBLIOGRAPHY NUMBER
Number
b757352
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The new marketing :
General Material Designation
[Book]
Other Title Information
transforming the corporate future /
First Statement of Responsibility
Malcolm McDonald and Hugh Wilson.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 230 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
SUMMARY OR ABSTRACT
Text of Note
Believing that early experimentation with new marketing channels is over for many organizations, this text outlines a map of the marketing process developed to take into account the second generation changes brought about by the multimedia revolution.
TOPICAL NAME USED AS SUBJECT
Internet marketing.
Internet marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
84
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Book number
.
M35
2002
PERSONAL NAME - PRIMARY RESPONSIBILITY
McDonald, Malcolm.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Wilson, Hugh,1962-
ORIGINATING SOURCE
Date of Transaction
20201204173228.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
