عنوان
پدید آورنده
موضوع
رده
HF5415.5 .T43 2006
HF5415
.
5
.
T43
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0230006604
(Number (ISBN
0230579477
(Number (ISBN
9780230006607
(Number (ISBN
9780230579477
NATIONAL BIBLIOGRAPHY NUMBER
Number
b757285
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Service is front stage :
General Material Designation
[Book]
Other Title Information
positioning services for value advantage /
First Statement of Responsibility
James Teboul.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 161 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm.
SERIES
Series Title
INSEAD business press
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 146-149) and index.
SUMMARY OR ABSTRACT
Text of Note
"This book contains a simple but powerful definition of services, based on a separation between back-stage and front-stage activities. Services deal with front-stage interactions, production, and manufacturing with back-stage operations. Teboul uses this distinction systematically to explore the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle, and the service-intensity matrix. This is a novel approach to services that challenges the traditional view."--Jacket.
TOPICAL NAME USED AS SUBJECT
Customer services-- Management.
Service industries-- Management.
Total quality management.
Commerciële dienstverlening.
Customer services-- Management.
Organisatieontwikkeling.
Service industries-- Management.
Total quality management.
(SUBJECT CATEGORY (Provisional
BUS
KJS
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/12
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
5
Book number
.
T43
2006
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Teboul, James,1940-
ORIGINATING SOURCE
Date of Transaction
20201204172923.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
