عنوان
پدید آورنده
موضوع
رده
HF5429 .W514 2006
HF5429
.
W514
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0203449045
(Number (ISBN
0415339448
(Number (ISBN
0415339456
(Number (ISBN
9780203449042
(Number (ISBN
9780415339445
(Number (ISBN
9780415339452
NATIONAL BIBLIOGRAPHY NUMBER
Number
b755682
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Performing consumers :
General Material Designation
[Book]
Other Title Information
global capital and its theatrical seductions /
First Statement of Responsibility
Maurya Wickstrom.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 169 pages ;
Dimensions
23 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 161-165) and index.
CONTENTS NOTE
Text of Note
On the move at Niketown and Ralph Lauren -- Robots, gods and greed : the theatrum mundi in the Forum shops at Caesar's Palace -- The Lion King, mimesis, and Disney's magical capitalism -- Making Americans : the American Girl doll and American Girl place.
0
SUMMARY OR ABSTRACT
Text of Note
"Performing Consumers is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores." "Looking at our performative desire to "try on" otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King, and the Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings."--Jacket.
TOPICAL NAME USED AS SUBJECT
Brand name products.
Consumer behavior.
Marketing.
Merchandising.
Stores, Retail-- Psychological aspects.
Themed environments.
Brand name products.
Consumer behavior.
Einzelhandel
Marketing
Marketing.
Merchandising.
Themed environments.
Verbraucherverhalten
GEOGRAPHICAL NAME USED AS SUBJECT
USA
USA.
7
7
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/342
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5429
Book number
.
W514
2006
OTHER CLASS NUMBERS
Class number
AP
67800
Class number
DAW07359335
System Code
rvk
System Code
backup
accession
number
PERSONAL NAME - PRIMARY RESPONSIBILITY
Wickstrom, Maurya.
ORIGINATING SOURCE
Date of Transaction
20201204155418.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
