عنوان

The gender intelligent retailer :

(Number (ISBN

0470841028

(Number (ISBN

9780470841020

Number

b753975

Title Proper

The gender intelligent retailer :

General Material Designation

[Book]

Other Title Information

discover the connection between women consumers and business growth /

First Statement of Responsibility

Joanne Thomas Yaccato with Sean McSweeney.

Place of Publication, Distribution, etc.

Mississauga, Ont. :

Name of Publisher, Distributor, etc.

J. Wiley & Sons Canada,

Date of Publication, Distribution, etc.

c2008.

Specific Material Designation and Extent of Item

xxiv, 285 p. :

Other Physical Details

ill. ;

Dimensions

24 cm.

Text of Note

Includes index.

Text of Note

Includes bibliographical references and index.

Text of Note

Down on the farm ... -- The beaver and the octopus -- Going beyond 2x4s and nails -- Organizational readiness : so, who's driving this tractor? -- Allstate transitions to organic -- Controlling your company's PESTs : product development through a gender lens -- Controlling your company's PESTs : the store environment -- Controlling your company's PESTs : selling and communication tools : getting women to listen -- Controlling your company's PESTs : creating gender-intelligent points of contact -- Mountain equipment co-op : the organic standard -- The lay of the land.

0

Text of Note

"Gender Intelligence is about creating a company-wide competency around what women consumers are looking for, and reflecting that in every aspect of your business: marketing, advertising, operations, store layout and design, product development, staff training, human resources, etc. This approach is not a short-term, "pink-washing" marketing gimmick that attracts women consumers temporarily, but rather a way of building lasting relationships with your key customers that result in increased market share and customer satisfaction for all customers." "The Gender Intelligent Retailer is full of examples and case studies of companies that have implemented Gender Intelligence and are reaping the benefits, including: The Home Depot, Sobeys, Allstate Insurance, the Toronto Blue Jays, the Government of British Columbia, Bruce Power, Shane Homes, and Petro-Canada."--Jacket.

Title

Gender intelligent retailer.

Marketing-- Psychological aspects.

Selling-- Psychological aspects.

Target marketing.

Women consumers.

Cibles (Marketing)

Consommatrices.

Marketing-- Aspect psychologique.

Vente-- Aspect psychologique.

Marketing-- Psychological aspects.

Selling-- Psychological aspects.

Target marketing.

Women consumers.

Number

Edition

Class number

Book number

Class number

Class number

System Code

System Code

Thomas Yaccato, Joanne,1957-

McSweeney, Sean,1968-

Date of Transaction

20201204133133.0

Electronic name

[Book]

Y