عنوان
پدید آورنده
موضوع
رده
HD9370.5 .R47 2008
HD9370
.
5
.
R47
2008
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0230554032
(Number (ISBN
0230583733
(Number (ISBN
9780230554030
(Number (ISBN
9780230583733
NATIONAL BIBLIOGRAPHY NUMBER
Number
b753156
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Wine brands :
General Material Designation
[Book]
Other Title Information
success strategies for new markets, new consumers and new trends /
First Statement of Responsibility
Evelyne Resnick.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 184 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 179-181) and index.
CONTENTS NOTE
Text of Note
PART I: NEW AND TRADITIONAL CUSTOMERS -- Portrait of a Man as a Traditional Consumer -- Values and Trends of the New Consumers -- Birth of the New Wine Consumer -- PART II: REACHING THE NEW CONSUMER -- Traditional Marketing vs. Web Marketing -- Pouring Wines in New Ways: Marketing on Web 1.0 -- Web 2.0 and New Millennium: Innovative Ways for New Trends -- Web Communities and Netnography -- Wine and Branding.
0
SUMMARY OR ABSTRACT
Text of Note
"This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry."--book jacket.
TOPICAL NAME USED AS SUBJECT
Wine and wine making.
Wine industry-- Marketing.
Wine and wine making.
Wine industry-- Marketing.
(SUBJECT CATEGORY (Provisional
BUS
KJE
KJK
KJS
DEWEY DECIMAL CLASSIFICATION
Number
663/
.
20688
Number
641
.
220688
Edition
22
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD9370
.
5
Book number
.
R47
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Resnick, Evelyne.
ORIGINATING SOURCE
Date of Transaction
20201204124301.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
