عنوان
پدید آورنده
موضوع
رده
HF5415.123 .H84 2006eb
HF5415
.
123
.
H84
2006eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080501133
(Number (ISBN
0080501222
(Number (ISBN
075066648X
(Number (ISBN
1136420991
(Number (ISBN
1136421033
(Number (ISBN
1136421041
(Number (ISBN
1136421483
(Number (ISBN
1136421521
(Number (ISBN
113642153X
(Number (ISBN
9780080501130
(Number (ISBN
9780080501222
(Number (ISBN
9780750666480
(Number (ISBN
9781136420993
(Number (ISBN
9781136421037
(Number (ISBN
9781136421044
(Number (ISBN
9781136421488
(Number (ISBN
9781136421525
(Number (ISBN
9781136421532
Erroneous ISBN
0750680105
Erroneous ISBN
9780750666480
Erroneous ISBN
9780750680103
NATIONAL BIBLIOGRAPHY NUMBER
Number
b753120
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing communications, 2006-2007 /
General Material Designation
[Book]
First Statement of Responsibility
Graham Hughes and Chris Fill.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Elsevier/Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (x, 307 pages) :
Other Physical Details
illustrations
SERIES
Series Title
CIM coursebook
GENERAL NOTES
Text of Note
"Professional diploma in marketing 2006-2007 syllabus"--Cover.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Unit 1. Introduction to marketing communications -- unit 2. Marketing communications mixes -- unit 3. The marketing communications industry -- unit 4. Relationships and marketing communications -- unit 5. Marketing channels -- unit 6. Communication strategies and planning and the international context -- unit 7. Media, creativity and product support -- unit 8. Evaluating communications effectiveness.
0
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing communications, 2006-2007.
International Standard Book Number
0750680105
TOPICAL NAME USED AS SUBJECT
Communication in marketing-- Examinations, Study guides.
Marketing-- Examinations, Study guides.
BUSINESS & ECONOMICS-- Green Business.
Communication in marketing.
Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 094000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/02076
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
123
Book number
.
H84
2006eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Hughes, Graham.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Fill, Chris.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Chartered Institute of Marketing.
ORIGINATING SOURCE
Date of Transaction
20201204124101.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
