عنوان
پدید آورنده
موضوع
رده
HF5823 .Z95 2002
HF5823
.
Z95
2002
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0471225819
(Number (ISBN
047142966X
(Number (ISBN
9780471225812
(Number (ISBN
9780471429661
NATIONAL BIBLIOGRAPHY NUMBER
Number
b752871
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The end of advertising as we know it /
General Material Designation
[Book]
First Statement of Responsibility
Sergio Zyman, with Armin Brott.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, NJ :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
©2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
239 pages :
Other Physical Details
illustrations ;
Dimensions
23 cm
GENERAL NOTES
Text of Note
Includes index.
SUMMARY OR ABSTRACT
Text of Note
The former chief marketing officer at Coca-Cola laments the demise of advertising--an art killed by over-emphasis on art and entertainment.
TOPICAL NAME USED AS SUBJECT
Advertising.
Publicité
Advertising.
Reclame.
Wandel
Werbung
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
Book number
.
Z95
2002
OTHER CLASS NUMBERS
Class number
05
.
31
Class number
F713
.
8
Class number
QP
630
System Code
bcl
System Code
clc
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Zyman, Sergio.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Brott, Armin A.
ORIGINATING SOURCE
Date of Transaction
20201204122638.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
