عنوان
پدید آورنده
موضوع
رده
HF5415.13 .L336 2005eb
HF5415
.
13
.
L336
2005eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080455026
(Number (ISBN
1136385991
(Number (ISBN
1136386033
(Number (ISBN
1136386041
(Number (ISBN
1138144754
(Number (ISBN
6610638837
(Number (ISBN
9780080455020
(Number (ISBN
9781136385995
(Number (ISBN
9781136386039
(Number (ISBN
9781136386046
(Number (ISBN
9781138144750
(Number (ISBN
9786610638833
Erroneous ISBN
0750661038
Erroneous ISBN
9780750661034
NATIONAL BIBLIOGRAPHY NUMBER
Number
b752621
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Management of marketing /
General Material Designation
[Book]
First Statement of Responsibility
Geoff Lancaster and Paul Reynolds.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Burlington, MA :
Name of Publisher, Distributor, etc.
Elsevier/Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xi, 410 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Management of Marketing; Contents; 1 Marketing Philosophy; 2 Marketing Environment; 3 Constituents of Marketing; 4 Buying Behaviour; 5 Segmentation, Targeting and Positioning; 6 Product Strategy; 7 Pricing; 8 Channels of Distribution; 9 Logistics; 10 Advertising, Sales Promotion and Public Relations; 11 Selling and Sales Management; 12 Direct Marketing; 13 Customer Relationship Management; 14 Marketing Information and Research; 15 Sales Forecasting; 16 Societal Marketing; 17 International Marketing; 18 Internet Technology and Marketing; 19 Marketing Strategy, Planning and Control; Index.
0
SUMMARY OR ABSTRACT
Text of Note
Provides all the key elements needed for MBA level study without overloading students with unnecessary extras.
OTHER EDITION IN ANOTHER MEDIUM
Title
Management of marketing.
International Standard Book Number
0750661038
TOPICAL NAME USED AS SUBJECT
Marketing-- Management.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Marketing-- Management.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
L336
2005eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lancaster, Geoffrey,1938-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Reynolds, Paul, (Paul Lewis)
ORIGINATING SOURCE
Date of Transaction
20201204121350.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
