عنوان
پدید آورنده
موضوع
رده
HF5415.32 .G64 2002eb
HF5415
.
32
.
G64
2002eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0471209953
(Number (ISBN
1280340169
(Number (ISBN
9780471209959
(Number (ISBN
9781280340161
Erroneous ISBN
0471395625
Erroneous ISBN
9780471395621
NATIONAL BIBLIOGRAPHY NUMBER
Number
b752305
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Beyond listening :
General Material Designation
[Book]
Other Title Information
learning the secret language of focus groups /
First Statement of Responsibility
Bonnie Goebert with Herma M. Rosenthal.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
J. Wiley,
Date of Publication, Distribution, etc.
©2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xvi, 224 pages)
GENERAL NOTES
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
Beyond Listening; PREFACE; ACKNOWLEDGMENTS; CONTENTS; 1 Listening 101: The Value of Focus Groups; 2 Choosing the Voices: Who Should -- And Shouldn't -- Be in Focus Groups; 3 Listening behind the Mirror: Who Should Be Listening; 4 Listening over the Fence: The Moderator's Role; 5 Total Hearing: The Art of Really Listening to Focus Groups; 6 Consumer's Rule: Seeing the Consumer's Perspective on Products; 7 Consumer Laments: Learning from Consumer Disappointment; 8 Brand Standing: Uncovering the True Identity of a Brand; 9 Lasting Bonds: The Emotional Attachment between Consumers and Brands.
0
SUMMARY OR ABSTRACT
Text of Note
In Beyond Listening, focus group expert Bonnie Goebert explains how to interpret consumer response and turn that information into hard-core benefits for any size company. She presents case studies of her household-name clients, such as Excedrin, Tropicana, and DuPont, to illustrate how companies leverage consumer information to meet changing consumer needs and strengthen loyalty to products. Any merchant, marketer, or retailer will find Beyond Listening invaluable in the ongoing struggle to gain insight into consumer behavior.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
9F6E95F4-7651-44BF-A94B-ED9BB77C9E12
OTHER EDITION IN ANOTHER MEDIUM
Title
Beyond listening.
International Standard Book Number
0471395625
TOPICAL NAME USED AS SUBJECT
Consumer behavior.
Consumers' preferences.
Focus groups.
BUSINESS & ECONOMICS-- Marketing-- Research.
Consumer behavior.
Consumers' preferences.
Focus groups.
(SUBJECT CATEGORY (Provisional
BUS-- 043060
KMC
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/3
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
32
Book number
.
G64
2002eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Goebert, Bonnie.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Rosenthal, Herma M.
ORIGINATING SOURCE
Date of Transaction
20201204115731.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
