عنوان
پدید آورنده
موضوع
رده
HF5548.34 .M46 2003b
HF5548
.
34
.
M46
2003b
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1591400449
(Number (ISBN
1591400902
(Number (ISBN
9781591400448
(Number (ISBN
9781591400905
Erroneous ISBN
1591400449
NATIONAL BIBLIOGRAPHY NUMBER
Number
b752292
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Mobile commerce :
General Material Designation
[Book]
Other Title Information
technology, theory, and applications /
First Statement of Responsibility
Brian E. Mennecke, Troy J. Strader.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hershey, Pa. :
Name of Publisher, Distributor, etc.
Idea Group Pub.,
Date of Publication, Distribution, etc.
©2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxii, 339 pages) :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
Title from title screen.
Text of Note
Title from website (viewed Jan. 9, 2006).
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
SECTION I: MOBILE COMMERCE TECHNOLOGY: NTT DoCoMo's i-mode: developing win-win relationships for mobile commerce / David J. MacDonald -- Wireless devices for mobile commerce: user interface design and usability / Peter Tarasewich -- Location-based services: locating the money / Kirk Mitchell and Mark Whitmore -- Towards a classification framework for mobile location based services / George M. Giaglis, Panos Kourouthanassis, and Argirios Tsamakos -- Wireless personal and local area networks / Thomas G. Zimmerman -- The impact of technology advances on strategy formulation in mobile communications networks / Ioanna D. Constantiou and George C. Polyzos -- SECTION II: MOBILE COMMERCE THEORY AND RESEARCH: The ecology of mobile commerce: charting a course for success using value chain analysis / Andreas Rulke, Anand Iyer, and Greg Chiasson -- The wireless application protocol: strategic implications for wireless Internet services / Stuart J. Barnes -- Mobile business services: a strategic perspective / Jukka Alanen, Erkko Autio -- Mobile portals: the development of M-commerce gateways / Irvine Clarke III, and Theresa B. Flaherty -- Factors influencing the adoption of mobile gaming services / Mirella Kleijnen and Ko de Ruyter, Martin G. M. Wetzels -- Mobile data technologies and small business adoption and diffusion: an empirical study of barriers and facilitators / Jeanette Van Akkeren and Debra Harker -- We know where you are: the ethics of LBS advertising / Patricia J. O'Connor, Susan H. Godar -- SECTION III: MOBILE COMMERCE CASES AND APPLICATIONS: A perspective on M-commerce / Mark S. Lee -- Location-based services: the criteria for adoption and solution deployment / Joe Astroth -- M-commerce in the automotive industry: making a case for strategic partnerships / Mark Schrauben and Rick Solak -- Case study: the role of mobile advertising in building a brand / Minna Pura -- Wireless in the classroom and beyond / Jay Dominick.
0
OTHER EDITION IN ANOTHER MEDIUM
International Standard Book Number
9781591400448
TOPICAL NAME USED AS SUBJECT
Mobile commerce.
Mobile communication systems.
Wireless communication systems.
Mobile commerce.
Mobile communication systems.
Wireless communication systems.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/4
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5548
.
34
Book number
.
M46
2003b
PERSONAL NAME - PRIMARY RESPONSIBILITY
Mennecke, Brian E., (Brian Ernest),1960-2016.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Strader, Troy J.,1945-
ORIGINATING SOURCE
Date of Transaction
20201204115646.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
