عنوان
پدید آورنده
موضوع
رده
HF5823 .K346 2005
HF5823
.
K346
2005
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1403917256
(Number (ISBN
9781403917256
NATIONAL BIBLIOGRAPHY NUMBER
Number
b752108
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising as multilingual communication /
General Material Designation
[Book]
First Statement of Responsibility
Helen Kelly-Holmes.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 206 pages ;
Dimensions
23 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 193-202) and index.
CONTENTS NOTE
Text of Note
Defining multilingualism in a market context -- Foreign languages in advertising discourse -- The special case of English -- Minority languages, accents and dialects in advertising -- Multilingual advertising in a pan-national media context -- Creating "multilingual" texts : combatting multilinguism.
0
SUMMARY OR ABSTRACT
Text of Note
"The author examines the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. On the one hand, advertising and other market discourses use multilingualism by accentuating linguistic differences in order to sell products and services associated with a particular language, country or region. On the other hand, advertising responds to situations that are bilingual or multilingual in nature by problematizing and attempting to overcome multilingual realities."--Jacket.
TOPICAL NAME USED AS SUBJECT
Advertising-- Language.
Advertising.
Intercultural communication.
Multiculturalism-- Economic aspects.
Multilingualism-- Economic aspects.
Communication interculturelle.
Multiculturalisme-- Aspect économique.
Multilinguisme-- Aspect économique.
Publicité
Publicité-- Langage.
Advertising-- Language.
Advertising.
Intercultural communication.
Interculturele communicatie.
Meertaligheid.
Multiculturalism-- Economic aspects.
Reclame.
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1/042
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
Book number
.
K346
2005
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kelly-Holmes, Helen,1968-
ORIGINATING SOURCE
Date of Transaction
20201204114653.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
