عنوان
پدید آورنده
موضوع
رده
HC79.E5 M354 2002eb
HC79
.
E5
M354
2002eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0585458960
(Number (ISBN
1280505354
(Number (ISBN
1586032046
(Number (ISBN
6000004796
(Number (ISBN
6610505357
(Number (ISBN
9780585458960
(Number (ISBN
9781280505355
(Number (ISBN
9781586032043
(Number (ISBN
9786000004798
(Number (ISBN
9786610505357
Erroneous ISBN
1586032046
Erroneous ISBN
1601294441
Erroneous ISBN
4274905098
Erroneous ISBN
9781586032043
Erroneous ISBN
9781601294449
Erroneous ISBN
9784274905094
NATIONAL BIBLIOGRAPHY NUMBER
Number
b751993
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing for sustainability :
General Material Designation
[Book]
Other Title Information
towards transactional policy-making /
First Statement of Responsibility
edited by Gerard Bartels and Wil Nelissen.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Tokyo :
Name of Publisher, Distributor, etc.
Ohmsha,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xiii, 507 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication.
0
SUMMARY OR ABSTRACT
Text of Note
This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
00085221
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing for sustainability.
International Standard Book Number
1586032046
TOPICAL NAME USED AS SUBJECT
Environmental policy-- Economic aspects.
Marketing.
Sustainable development-- Government policy.
Sustainable development.
Beleidsvorming.
BUSINESS & ECONOMICS-- Development-- Sustainable Development.
BUSINESS & ECONOMICS-- Environmental Economics.
Duurzame ontwikkeling.
Environmental policy-- Economic aspects.
Marketing.
Massacommunicatie.
Overheidsvoorlichting.
Sustainable development-- Government policy.
Sustainable development.
(SUBJECT CATEGORY (Provisional
BUS-- 072000
BUS-- 099000
HF
HS
KMT
DEWEY DECIMAL CLASSIFICATION
Number
338
.
927
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HC79
.
E5
Book number
M354
2002eb
OTHER CLASS NUMBERS
Class number
05
.
31
System Code
bcl
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Bartels, Gerard, 1947-
Nelissen, Wil
ORIGINATING SOURCE
Date of Transaction
20201204113906.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
