عنوان
پدید آورنده
موضوع
رده
HD69.B7 C67 2004eb
HD69
.
B7
C67
2004eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9789812388568
(Number (ISBN
9789812563057
(Number (ISBN
9812388567
(Number (ISBN
9812563059
NATIONAL BIBLIOGRAPHY NUMBER
Number
b751124
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Corporate cultures and global brands /
General Material Designation
[Book]
First Statement of Responsibility
edited by Albrecht Rothacher.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Singapore :
Name of Publisher, Distributor, etc.
World Scientific Pub.,
Date of Publication, Distribution, etc.
©2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (viii, 269 pages)
GENERAL NOTES
Text of Note
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectual excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
CONTENTS NOTE
Text of Note
Corporate identities and successful branding -- Mars Inc.: more than candies and cat food -- The bitter sweet chocolates of Sprungli-Lindt -- Kikkoman: far travelled sauces -- Who loves McDonald's? -- For God, America and the real thing: the Coke story -- Zubrowka Bison Vodka: the high is the limit -- Ikea: the smaland way goes global -- The rise and fall of the Seibu-Saison Empire -- United, the Benetton way -- Nike just did it -- Nokia: connecting people through a disconnected past -- Sony: made by Morita -- Sir Richard Branson's Virgins -- Toyota: the reluctant multinational -- Fiat: the Festa is over -- Corporate mergers, merged brands in trouble: DaimlerChrysler and BMW-Rover -- The Lego Universe of building blocks -- The magic of Disney.
0
SUMMARY OR ABSTRACT
Text of Note
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to consolida.
OTHER EDITION IN ANOTHER MEDIUM
Title
Corporate cultures and global brands.
International Standard Book Number
9789812388568
TOPICAL NAME USED AS SUBJECT
Brand name products-- Management, Congresses.
Branding (Marketing), Congresses.
Competition, International, Congresses.
Corporate culture, Congresses.
Corporate image, Congresses.
Concurrence internationale, Congrès.
Culture d'entreprise, Congrès.
Produits de marque-- Commercialisation, Congrès.
Produits de marque-- Gestion, Congrès.
Brand name products-- Management.
Branding (Marketing)
BUSINESS & ECONOMICS-- Advertising & Promotion.
Competition, International.
Corporate culture.
Corporate identity.
Corporate image.
Internationale ondernemingen.
Merken.
Organisatiecultuur.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
827
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
C67
2004eb
OTHER CLASS NUMBERS
Class number
85
.
08
Class number
85
.
08
.
System Code
bcl
System Code
bcl
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Rothacher, Albrecht.
ORIGINATING SOURCE
Date of Transaction
20201204105024.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
