عنوان
پدید آورنده
موضوع
رده
HF5415.13 P54 2002eb
HF5415
.
13
P54
2002eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080511066
(Number (ISBN
0585459193
(Number (ISBN
1136379134
(Number (ISBN
1136379177
(Number (ISBN
1136379185
(Number (ISBN
9780080511061
(Number (ISBN
9780585459196
(Number (ISBN
9781136379130
(Number (ISBN
9781136379178
(Number (ISBN
9781136379185
Erroneous ISBN
075065225X
Erroneous ISBN
9780750652254
NATIONAL BIBLIOGRAPHY NUMBER
Number
b751100
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Market-led strategic change :
General Material Designation
[Book]
Other Title Information
a guide to transforming the process of going to market /
First Statement of Responsibility
Nigel F. Piercy.
EDITION STATEMENT
Edition Statement
3rd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xvi, 762 pages) :
Other Physical Details
illustrations
SERIES
Series Title
The marketing series. Professional development.
GENERAL NOTES
Text of Note
Includes index.
Text of Note
Previous edition: 1997.
Text of Note
Published in association with the Chartered Institute of Marketing.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Market-Led Strategic Change A Guide to Transforming the Process of Going to Market; Copyright; Contents; Preface to the third edition; About the author; What readers said about Market-Led Strategic Change; PART I. THE CUSTOMER VALUE IMPERATIVE; CHAPTER 1 New marketing: The renaissance of the marketplace; CHAPTER 2 The customer conundrum: Service, servility, satisfaction, and then what?; CHAPTER 3 The revolution in market demands: From transactions to brands to relationships to value; Case Studies; Case 1. Huntingdon Life Sciences; Case 2. Avis Europe Ltd.; Case 3. Barclays Bank.
Text of Note
CHAPTER 10 Market strategy: Key relationshipsCHAPTER 11 Planning marketing: What do we need to do to get from a strategy to a plan?; PART IV. THE REAL ISSUES TO MANAGE IN TRANSFORMING THE PROCESS OF GOING TO MARKET; CHAPTER 12 Marketing programmes and actions: But do we ever think our marketing through?; CHAPTER 13 Marketing planning and budgeting processes: How do we create plans with 'ownership' and get the resources we need to make things happen?; CHAPTER 14 Implementing market strategies: The role of strategic internal marketing; Case Study; Case 6. Trolleywars; Index.
Text of Note
PART II. NEW MILLENNIUM: NEW REALITIESCHAPTER 4.com: The e-volution of e-verything into e-business: The e-ra of e-market-led strategic change; CHAPTER 5 Total integration: Processes and teams take over from departments; CHAPTER 6 Strategy and creativity: Strategizing and reinventing; Case Studies; Case 4. Priceline.com; Case 5. Dyson Appliances; PART III. WHAT GOING TO MARKET IS ABOUT: DEFINING THE STRATEGIC PATHWAY; CHAPTER 7 Market strategy: Customer focus and market sensing; CHAPTER 8 Market strategy: Market choices; CHAPTER 9 Market strategy: The value proposition.
0
8
8
SUMMARY OR ABSTRACT
Text of Note
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen!In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, an.
OTHER EDITION IN ANOTHER MEDIUM
Title
Market-led strategic change.
International Standard Book Number
075065225X
TOPICAL NAME USED AS SUBJECT
Marketing-- Management.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Marketing-- Management.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
P54
2002eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Piercy, Nigel.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Chartered Institute of Marketing.
ORIGINATING SOURCE
Date of Transaction
20201204104916.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
