عنوان
پدید آورنده
موضوع
رده
HD69.B7 M665 2004eb
HD69
.
B7
M665
2004eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470860847
(Number (ISBN
1280271159
(Number (ISBN
9780470860847
(Number (ISBN
9781280271151
Erroneous ISBN
0470860820
NATIONAL BIBLIOGRAPHY NUMBER
Number
b751034
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The pirate inside :
General Material Designation
[Book]
Other Title Information
building a challenger brand culture within yourself and your organization /
First Statement of Responsibility
Adam Morgan.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, NJ :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
©2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xii, 336 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 324-329) and index.
CONTENTS NOTE
Text of Note
The Pirate Inside; Contents; Dramatis Personae; The Relationship of This Book to Eating the Big Fish, and the Challenger Project; Introduction: Necessary Pirates; Part I Behaviours that Stimulate Challenger Brand Cultures; 1 Outlooking: A Different Kind of Insight Seeking; 2 Pushing: A Different Kind of Approval; 3 Projecting: A Different Kind of Consistency; 4 Wrapping: A Different Kind of Communication; Part II Personal Qualities that Foster an Internal Challenger Culture; 5 Denting: A Different Kind of Respect; 6 Binding: A Different Kind of Contract.
0
SUMMARY OR ABSTRACT
Text of Note
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
28BF7B0A-8D88-4877-B734-C5CC135E010A
OTHER EDITION IN ANOTHER MEDIUM
Title
Pirate inside.
International Standard Book Number
0470860820
TOPICAL NAME USED AS SUBJECT
Brand name products-- Management.
Brand name products-- Planning.
Brand name products-- Psychological aspects.
Corporate culture.
Creative ability in business.
Brand name products-- Management.
Brand name products-- Planning.
Brand name products-- Psychological aspects.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Corporate culture.
Creative ability in business.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
KM
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
M665
2004eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Morgan, Adam.
ORIGINATING SOURCE
Date of Transaction
20201204104610.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
