Includes bibliographical references (pages 165-176) and index.
CONTENTS NOTE
Text of Note
Presidents as candidates: inside the White House for the presidential campaign -- Managing the president's campaign: its evolution 1956-1996 -- Inside the White House for the president's campaign -- What changes when the campaign begins?: Short-term effects -- The president's campaign committee -- The National Party organization and campaign planning -- Implications of a White House-centered reelection campaign -- Memorandum to the next president elected in the year of the millennium: what works and what doesn't in a reelection campaign.