Nearly 50% of new businesses fail in the first year, while 80% fail in the first five. So what does it take to run a continually successful enterprise for thirty years?Nobody can answer that question better than Ralph Warner, co-founder of Nolo, and author of several Nolo books. Warner presents the business philosophy that has sustained him through the years in Thrive & Prosper.Chapters of this inspiring volume include: - Don't Work Long Hours- Choose a Business You Care About- Develop a Knowledge Edge- Market, Don't Advertise- Target Your Customers- React Quickly to Bad News- and many moreThrive & Prosper is the perfect read for anyone interested in starting a new business, or needing help getting back on track.Thrive & Prosper breaks it all down with 17 ideas, including: - embrace your best competitors- get and keep a competitive edge- innovate now and forever- market your business creatively.