عنوان

International retail marketing :

(Number (ISBN

0750657480

(Number (ISBN

9780750657488

Number

b748791

Title Proper

International retail marketing :

General Material Designation

[Book]

Other Title Information

a case study approach /

First Statement of Responsibility

edited by Margaret Bruce, Christopher M. Moore, and Grete Birtwistle.

Place of Publication, Distribution, etc.

Burlington, MA :

Name of Publisher, Distributor, etc.

Elsevier Butterworth-Heinemann,

Date of Publication, Distribution, etc.

2004.

Specific Material Designation and Extent of Item

xxvii, 250 pages :

Other Physical Details

illustrations ;

Dimensions

25 cm

Text of Note

Includes bibliographical references and index.

Text of Note

1. Retailing within an international context / Christopher M. Moore and John Fernie -- 2. Retail logistics / John Fernie -- 3. The anatomy of retail buying / Christopher M. Moore -- 4. Retail store design / Stephen Doyle -- 5. The scope of e-commerce in retail strategy / Ruth Marciniak and Margaret Bruce -- 6. The emergence of supply chain management as a critical success factor for retail organisations / Tony Hines -- 7. Young consumers : the influence of celebrity on clothing choices / Emma Bannister and Heva Nejad -- 8. Undressing the ethical issues in fashion : a consumer perspective / Deirdre Shaw and Dominique A.C. Tomolillo -- 9. A contemporary analysis of global luxury brands / Tim Jackson -- 10. International bank retailing : identifying cross-cultural differences in consumers' service-quality expectations / Anne Smith -- 11. Retail positioning and store image / Grete Birtwistle -- 12. Fashion retail trends in Hong Kong / Alice W.C. Chu and Kit-lun Yick.

0

Text of Note

Adresses all of the major issues affecting international retailing, including logistics and supply chain management, service quality across international boundaries, e-tailing, design, ethical sourcing, luxury brands, young consumers and global trends.--Preface.

Export marketing, Case studies.

International trade, Case studies.

Retail trade, Case studies.

Commerce de détail, Cas, Études de.

Commerce international, Cas, Études de.

Marketing international, Cas, Études de.

Export marketing.

International trade.

Retail trade.

Number

Edition

Class number

Book number

Birtwistle, Grete.

Bruce, Margaret.

Moore, Christopher,1937-

Date of Transaction

20201204084731.0

Electronic name

[Book]

Y