Deborah A. Robertson with the Public Programs Office of the American Library Association ; with assistance from Susan Brandehoff, Mary Davis Fournier, and Laura Hayes.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago :
Name of Publisher, Distributor, etc.
American Library Association,
Date of Publication, Distribution, etc.
2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (ix, 107 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 101-103) and index.
CONTENTS NOTE
Text of Note
Making the case for cultural programming -- Planning : from goals to evaluation and back again -- Building participation : developing audiences and interactive engagement -- Collaboration -- Series, formats, themes, and tie-ins : putting the pieces together -- The talent and showtime -- Funding for cultural programs -- Marketing and public relations for programming.
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SUMMARY OR ABSTRACT
Text of Note
"If a library is to fulfill its mission to provide community engagement and cultural dialogue, then diverse, excellent cultural programming is the key. In Cultural Programming for Libraries, Deborah Robertson, director of ALA's Public Programs Office, shares time-tested strategies and practical, inspiring samples from first-rate programs across the country." "Librarians, staff, and volunteers will find practical how-to advice for creating a comprehensive cultural program - from planning to funding to promoting. This authoritative resource outlines all the steps for assessing current community needs and setting goals to establish measurable outcomes. Marketing and promotional samples in every chapter will inspire creativity and help you to advance your library as a community cultural hub."--Jacket.