عنوان
پدید آورنده
موضوع
رده
HF5813.G7 F64 2008eb
HF5813
.
G7
F64
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0191551724
(Number (ISBN
0199228019
(Number (ISBN
1282053167
(Number (ISBN
9780191551727
(Number (ISBN
9780199228010
(Number (ISBN
9781282053168
NATIONAL BIBLIOGRAPHY NUMBER
Number
b748678
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Powers of persuasion :
General Material Designation
[Book]
Other Title Information
the inside story of British advertising : 1951-2000 /
First Statement of Responsibility
Winston Fletcher.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford, UK :
Name of Publisher, Distributor, etc.
Oxford University Press,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (288 pages, 8 unnumbered pages of plates) :
Other Physical Details
illustrations (some color)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
0
SUMMARY OR ABSTRACT
Text of Note
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators. - ;During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
205316
OTHER EDITION IN ANOTHER MEDIUM
Title
Powers of persuasion.
TOPICAL NAME USED AS SUBJECT
Advertising-- Great Britain-- History-- 20th century.
Advertising.
BUSINESS & ECONOMICS-- Advertising & Promotion.
GEOGRAPHICAL NAME USED AS SUBJECT
Great Britain.
7
(SUBJECT CATEGORY (Provisional
BUS-- 002000
KJSA
DEWEY DECIMAL CLASSIFICATION
Number
659
.
10941
22
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5813
.
G7
Book number
F64
2008eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Fletcher, Winston.
ORIGINATING SOURCE
Date of Transaction
20201204084155.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
