Includes bibliographical references (pages 370-374) and index.
CONTENTS NOTE
Text of Note
Overview -- Content -- Accessibility -- Architecture and Navigation -- The Homepage -- The about Section -- Products and Services -- Independent Validation -- The Corporate Blog -- Customer Support -- Contingency Planning -- Legalese -- Search Engine Optimization -- Outbound Marketing -- Online Advertising.
0
SUMMARY OR ABSTRACT
Text of Note
Provides information on designing and implmenting a successful business Web site, covering such topics as content, accessibility, navigation design, blogging, customer support, search engine optimization, and marketing.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer
Stock Number
978-1-59059-839-9
OTHER EDITION IN ANOTHER MEDIUM
Title
Web design and marketing solutions for business websites.
International Standard Book Number
1590598393
TOPICAL NAME USED AS SUBJECT
Internet marketing.
Web sites-- Design.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.