عنوان
پدید آورنده
موضوع
رده
HF5415.5 .G753 2001eb
HF5415
.
5
.
G753
2001eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0787959448
(Number (ISBN
1280350970
(Number (ISBN
6610350973
(Number (ISBN
9780787959449
(Number (ISBN
9781280350979
(Number (ISBN
9786610350971
Erroneous ISBN
0787946672
Erroneous ISBN
9780787946678
NATIONAL BIBLIOGRAPHY NUMBER
Number
b748063
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Customer winback :
General Material Designation
[Book]
Other Title Information
how to recapture lost customers and keep them loyal /
First Statement of Responsibility
Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco :
Name of Publisher, Distributor, etc.
Jossey-Bass,
Date of Publication, Distribution, etc.
©2001.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxii, 314 pages) :
Other Physical Details
charts
SERIES
Series Title
The Jossey-Bass business & management series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 291-301) and index.
CONTENTS NOTE
Text of Note
Customer WinBack; Contents; Foreword; Preface; Acknowledgments; The Authors; Part One: How to Win Back Lost Customers; 1 Why Customer Win-Back Is Critical to Your Success; 2 Managing the Big Three: Acquisition, Retention, and Win-Back; 3 Winning Back a Lost Customer; 4 How to Save a Customer on the Brink of Defection; 5 Mobilizing and Managing a Win-Back Team; Part Two: Making Your Company Defection Proof; 6 When You Think Your Customer Is Safe from Defection; 7 Building a Customer Information System That Drives Loyalty; 8 Targeting Prospects with Strong Loyalty Potential.
0
SUMMARY OR ABSTRACT
Text of Note
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
5C846C29-D6D5-43BC-82D0-3C057C164A7F
OTHER EDITION IN ANOTHER MEDIUM
Title
Customer winback.
International Standard Book Number
0787946672
TOPICAL NAME USED AS SUBJECT
Customer loyalty.
Customer relations.
Customer services.
BUSINESS & ECONOMICS-- Customer Relations.
Customer loyalty.
Customer relations.
Customer services.
(SUBJECT CATEGORY (Provisional
BUS-- 018000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/12
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
5
Book number
.
G753
2001eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Griffin, Jill.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Lowenstein, Michael W.,1942-
ORIGINATING SOURCE
Date of Transaction
20201204080742.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
