عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .V56 2008eb
HF5415
.
1255
.
V56
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470165065
(Number (ISBN
0470282088
(Number (ISBN
9780470165065
(Number (ISBN
9780470282083
NATIONAL BIBLIOGRAPHY NUMBER
Number
b747359
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Accidental branding :
General Material Designation
[Book]
Other Title Information
how ordinary people build extraordinary brands /
First Statement of Responsibility
David Vinjamuri.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, NJ :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
©2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xii, 212 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword.
0
SUMMARY OR ABSTRACT
Text of Note
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!"--Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
CEC81486-BA45-4279-B208-4E091AC2F6D3
OTHER EDITION IN ANOTHER MEDIUM
Title
Accidental branding.
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)-- United States, Case studies.
Businesspeople-- United States, Biography.
Entrepreneurship-- United States, Case studies.
Serendipity-- United States, Case studies.
BIOGRAPHY & AUTOBIOGRAPHY-- General.
Branding (Marketing)
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Businesspeople.
Entrepreneurship.
Serendipity.
GEOGRAPHICAL NAME USED AS SUBJECT
United States.
7
(SUBJECT CATEGORY (Provisional
BIO-- 000000
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
Book number
.
V56
2008eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Vinjamuri, David,1964-
ORIGINATING SOURCE
Date of Transaction
20201204072630.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
