how to grow a business by diversifying successfully /
First Statement of Responsibility
Graham Kenny.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xvii, 206 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
COPYRIGHT; TABLE OF CONTENTS; PREFACE; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; PART ONES ETTING THE DIVERSIFICATION SCENE; CHAPTER 1 Management's Leper; CHAPTER 2 What is Diversification?; CHAPTER 3 Identifying Successful Diversifiers; CHAPTER 4 The Diversified Exemplars; PART TWO DETAILING THE STRATEGY; CHAPTER5 Establish a Supportive Corporate Center; CHAPTER 6 Select Capable Division Managers; CHAPTER 7 Install Appropriate Performance Measures; CHAPTER 8 Set Effective Incentives; CHAPTER 9 Align the Corporate Culture; CHAPTER 1 0 Secure Competitive Advantage; CHAPTER 1 1 Buy Well and Integrate.
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SUMMARY OR ABSTRACT
Text of Note
Diversification Strategy establishes a blueprint for successfully managing diversification.€ The emphasis is on what successful and unsuccessful diversifiers do, as well as on€the effective practices of focused firms.€Using illuminating case studies, it analyzes the whole process in detail and describes the seven characteristics of successful diversifiers.€ It offers best-practice guidance for successfully managing diversified organizations and the business units within them.