عنوان
پدید آورنده
موضوع
رده
HF5813.F8 M37 2006
HF5813
.
F8
M37
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1403949840
(Number (ISBN
9781403949844
NATIONAL BIBLIOGRAPHY NUMBER
Number
b746612
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing identities through language :
General Material Designation
[Book]
Other Title Information
English and global imagery in French advertising /
First Statement of Responsibility
Elizabeth Martin.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 286 pages :
Other Physical Details
illustrations ;
Dimensions
23 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 267-279) and index.
SUMMARY OR ABSTRACT
Text of Note
"Drawing on a semiotic and sociolinguistic framework, Elizabeth Martin takes us on a kaleidoscopic tour of advertising in France, illustrating how English functions as a global language but also as a locally brewed variety specifically tailored to French audiences - despite legal restrictions. Through interviews with French advertising agencies and a wealth of detailed examples from television and print media, she illustrates the delicate balance involved in redesigning international advertising to appeal to the French market while highlighting the impact of globalization on the French consumer's identity and perceptions of language.
Text of Note
With its interdisciplinary approach, this book will appeal to students and researchers in sociolinguistics, language planning, and international marketing."--Jacket.
TOPICAL NAME USED AS SUBJECT
Advertising-- France.
Advertising-- Language.
Globalization.
Intercultural communication.
Multiculturalism.
Multilingualism.
Communication interculturelle.
Mondialisation.
Multiculturalisme.
Multilinguisme.
Publicité-- France.
Publicité-- Langage.
Advertising-- Language.
Advertising.
Globalisierung.
Globalization.
Intercultural communication.
Mehrsprachigkeit.
Multiculturalism.
Multikulturelle Gesellschaft.
Multilingualism.
Strategie.
Werbesprache.
Werbung.
GEOGRAPHICAL NAME USED AS SUBJECT
France.
Frankreich.
7
7
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1/0944
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5813
.
F8
Book number
M37
2006
PERSONAL NAME - PRIMARY RESPONSIBILITY
Martin, Elizabeth.
ORIGINATING SOURCE
Date of Transaction
20201204064453.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
