عنوان

Public house and beverage management :

(Number (ISBN

0080549535

(Number (ISBN

0750646780

(Number (ISBN

1136370854

(Number (ISBN

6611029052

(Number (ISBN

9780080549538

(Number (ISBN

9780750646789

(Number (ISBN

9781136370854

(Number (ISBN

9786611029050

Number

b745270

Title Proper

Public house and beverage management :

General Material Designation

[Book]

Other Title Information

key principles and issues /

First Statement of Responsibility

Michael Flynn, Caroline Ritchie and Andrew Roberts.

Place of Publication, Distribution, etc.

Oxford :

Name of Publisher, Distributor, etc.

Butterworth-Heinemann,

Date of Publication, Distribution, etc.

2000.

Specific Material Designation and Extent of Item

1 online resource (xv, 219 pages) :

Other Physical Details

illustrations

Text of Note

Includes bibliographical references and index.

Text of Note

A history of the licensed trade industry; The modern industry; The licensed enterprise and the law; The marketing function; Management of the products and services; Managing the human resources; Controlling your profits; Ethics and dilemmas: the challenges of the licensed trade industry; Careers and contacts.

0

Text of Note

'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: * Key players * Variations in service offer * Types of management arrangement (managed, leased, tenanted, franchise, freehouse) * Customers and segments * Labour markets and employees * Key elements in the business units * Retailing skills. The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education. Covers the management aspects of the licensed trade industry Progresses from a simple definition through to the management of each function to conclude with the strategic view of both companies and the industry Has a full set of pedagogic features including chapter summaries/objectives, real-life case studies, review and reflect questions and further reading and references.

Source for Acquisition/Subscription Address

Elsevier Science & Technology

Stock Number

95049:95048

Title

Public house and beverage management.

International Standard Book Number

9780750646789

Bars (Drinking establishments)-- Management.

Bars (Drinking establishments)-- Management.

BUSINESS & ECONOMICS-- Industries-- Hospitality, Travel & Tourism.

TRAVEL-- Restaurants.

BUS-- 081000

TRV-- 022000

Number

Edition

Class number

Book number

Flynn, Michael.

Ritchie, Caroline.

Roberts, Andrew,1953-

Date of Transaction

20201204053750.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y