عنوان
پدید آورنده
موضوع
رده
HF5415.33.E85 D4 2005
HF5415
.
33
.
E85
D4
2005
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0674016726
(Number (ISBN
0674022343
(Number (ISBN
9780674016729
(Number (ISBN
9780674022348
NATIONAL BIBLIOGRAPHY NUMBER
Number
b744898
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Irresistible empire :
General Material Designation
[Book]
Other Title Information
America's advance through twentieth-century Europe /
First Statement of Responsibility
Victoria de Grazia.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cambridge, Mass. :
Name of Publisher, Distributor, etc.
Belknap Press of Harvard University Press,
Date of Publication, Distribution, etc.
2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
586 pages :
Other Physical Details
illustrations, maps ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction : The fast way to peace -- The Service ethic : how bourgeois men made peace with Babbittry -- A decent standard of living : how Europeans were measured by the American way of life -- The chain store : how modern distribution dispossessed commerce -- Big-brand goods : how marketing outmaneuvered the marketplace -- Corporate advertising : how the science of publicity subverted the arts of commerce -- The star system : how Hollywood turned cinema culture into entertainment value -- The consumer-citizen : how Europeans traded rights for goods -- Supermarketing : how big-time merchandisers leapfrogged over local grocers -- A model Mrs. Consumer : how mass commodities settled into hearth and home -- Conclusion : How the slow movement put perspective on the fast life.
0
SUMMARY OR ABSTRACT
Text of Note
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description.
OTHER EDITION IN ANOTHER MEDIUM
Title
Irresistible empire.
PARALLEL TITLE PROPER
Parallel Title
America's advance through twentieth-century Europe
TOPICAL NAME USED AS SUBJECT
Consumer behavior-- Europe-- History-- 20th century.
Consumers-- Europe-- Attitudes-- History-- 20th century.
Consumption (Economics)-- Europe-- History-- 20th century.
Social values-- Europe-- History-- 20th century.
Social values-- United States-- History-- 20th century.
Consommateurs-- Comportement-- Europe-- Histoire-- 20e siècle.
Consommateurs-- Europe-- Attitudes-- Histoire-- 20e siècle.
Consommation (Économie politique)-- Europe-- Histoire-- 20e siècle.
Valeurs sociales-- États-Unis-- Histoire-- 20e siècle.
Valeurs sociales-- Europe-- Histoire-- 20e siècle.
20e siècle.
Civilization.
Comportement du consommateur.
Consommation.
Consumer behavior-- Europe-- History-- 20th century.
Consumer behavior.
Consumers-- Attitudes.
Consumers-- Europe-- Attitudes-- History-- 20th century.
Consumptiemaatschappij.
Consumption (Economics)
Consumption (Economics)-- Europe-- History-- 20th century.
Culturele invloeden.
Cultuur.
Cultuurspreiding.
Einfluss
Histoire.
Konsumgesellschaft
Niveau de vie.
Social values-- Europe-- 20th century.
Social values-- United States-- 20th century.
Social values.
Sociale waarden.
Valeur sociale.
Verbraucherverhalten
Wert
GEOGRAPHICAL NAME USED AS SUBJECT
United States, Civilization, 20th century.
États-Unis, Civilisation, 20e siècle.
États-Unis.
Europa
Europa.
Europe, Civilization, American influences.
Europe.
Europe.
United States, Civilization, 20th century.
United States.
USA
USA.
0
6
7
7
7
7
7
7
7
7
7
7
DEWEY DECIMAL CLASSIFICATION
Number
306
.
3/094/0904
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
33
.
E85
Book number
D4
2005
OTHER CLASS NUMBERS
Class number
15
.
70
Class number
15
.
85
Class number
71
.
41
Class number
c
97
.
1
Class number
F713
.
5
Class number
MG
10010
Class number
MS
5560
Class number
NW
2200
Class number
NW
2950
Class number
NW
3200
Class number
q
180
System Code
bcl
System Code
bcl
System Code
bcl
System Code
ifzs
System Code
clc
System Code
rvk
System Code
rvk
System Code
rvk
System Code
rvk
System Code
rvk
System Code
ifzs
PERSONAL NAME - PRIMARY RESPONSIBILITY
De Grazia, Victoria.
ORIGINATING SOURCE
Date of Transaction
20201204051816.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
