عنوان
پدید آورنده
موضوع
رده
HF5415 .W5476 2002eb
HF5415
.
W5476
2002eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080494994
(Number (ISBN
0585462836
(Number (ISBN
075065449X
(Number (ISBN
1136401679
(Number (ISBN
1136401717
(Number (ISBN
1136401725
(Number (ISBN
1138160075
(Number (ISBN
9780080494999
(Number (ISBN
9780585462837
(Number (ISBN
9780750654494
(Number (ISBN
9781136401671
(Number (ISBN
9781136401718
(Number (ISBN
9781136401725
(Number (ISBN
9781138160071
Erroneous ISBN
075065449X
NATIONAL BIBLIOGRAPHY NUMBER
Number
b744852
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The fundamentals and practice of marketing /
General Material Designation
[Book]
First Statement of Responsibility
John Wilmshurst, Adrian Mackay.
EDITION STATEMENT
Edition Statement
4th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (viii, 376 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
pt. 1. The Fundamentals of Marketing -- Preparing -- 1. What marketing is all about -- 2. The changing climate of marketing -- 3. Making changes and innovations -- 4. Market and marketing research -- 5. The right mixture and the vital spark -- pt. 2 -- Sect. A. The Practice of Marketing -- Communications -- 6. The strategic operational plan -- 7. The message and the medium -- 8. The practice of direct marketing -- 9. The practice of advertising -- 10. The practice of sales promotion -- 11. The practice of direct sales operations -- 12. The practice of e-commerce -- 13. The practice of pricing -- 14. Integrated marketing planning -- pt. 2 -- Sect. B. The Practice of Marketing -- Delivery -- 15. Getting the goods to the customers -- 16. How selling is managed -- 17. The retail scene -- 18. Customer relationship marketing -- 19. The customer satisfied, today and tomorrow.
Text of Note
What marketing is all about; The changing climate of marketing; The big idea; Market and marketing research; The right mixture and the vital spark; the Strategic operational plan; Direct marketing; Public relations; Advertising; Sales promotion; Direct sales operations; e-Commerce; Where price comes in; Publicity; Integrated marketing planning; Getting the goods to the customers; How selling is managed; How international marketing works; Wholesale and retail operations; Relationship marketing; The customer satisfied, today and tomorrow.
0
0
OTHER EDITION IN ANOTHER MEDIUM
Title
Fundamentals and practice of marketing.
International Standard Book Number
075065449X
TOPICAL NAME USED AS SUBJECT
Marketing.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
W5476
2002eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Wilmshurst, John.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Mackay, Adrian.
ORIGINATING SOURCE
Date of Transaction
20201204051526.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
