Includes bibliographical references (pages 153-158) and index.
CONTENTS NOTE
Text of Note
Mexico's New Revolution: The Race for the Tourist Dollar, 1928-1929 -- State Support and Private Initiative: Patterns in the Development and Promotion of Tourism, 1930-1935 -- Motoring to Mexico: Highways, Hotels and lo mexicano, 1936-1938 -- 'Vacationing with a Purpose': Tourism Promotion on the Eve of World War II -- Pyramids by Day, Martinis by Night: Selling a Holiday in Mexico.
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SUMMARY OR ABSTRACT
Text of Note
Tourism, in Mexico, became official business by 1929. This book presents tourism as the leading and influential facet of the post-revolutionary modernization programme, and examines how it fostered nationalism and unity, and emerged as a form of foreign policy. The book chronicles how the industry emerged and shaped Mexican culture and politics.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Palgrave Macmillan
Stock Number
300103
OTHER EDITION IN ANOTHER MEDIUM
Title
Development of Mexico's tourism industry.
TOPICAL NAME USED AS SUBJECT
Tourism-- Mexico-- History.
Tourisme-- Mexique-- Histoire.
BUSINESS & ECONOMICS-- Industries-- Hospitality, Travel & Tourism.