how customer behaviour and technology will change the future of financial services /
First Statement of Responsibility
Brett King.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Singapore :
Name of Publisher, Distributor, etc.
Marshall Cavendish Business,
Date of Publication, Distribution, etc.
2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (397 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 394-397).
CONTENTS NOTE
Text of Note
What the internet and "crackberry" have taught customers -- Measuring the customer experience -- Rebuilding the branch one customer at a time -- Please hang up and try again : contact centres and IVRs -- Web : more than 10 years old ... and still broken -- Mobile : the new internet and death of cash? -- ATM and self-service banking : convergence and control -- Navigating rapid change dynamics -- Deep impact : technology and disruptive innovation -- Gridless customer experience : more complexity, more choice -- The emergence of the prosumer : collective intelligence, social networking and Web 2.0 -- Future payments and cash : RFID, biometrics, P2P micropayments, digital cash -- Death of advertising : predictive and precognitive sales and marketing -- The BANK 2.0 road map.
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SUMMARY OR ABSTRACT
Text of Note
BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet--all within the next 10 years.