عنوان
پدید آورنده
موضوع
رده
HF5386
HF5386
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0195180860
(Number (ISBN
0198039948
(Number (ISBN
0199851271
(Number (ISBN
1435605373
(Number (ISBN
9780195180862
(Number (ISBN
9780198039945
(Number (ISBN
9780199851270
(Number (ISBN
9781435605374
Erroneous ISBN
9780195180862
NATIONAL BIBLIOGRAPHY NUMBER
Number
b743895
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The Fast Path to Corporate Growth :
General Material Designation
[Book]
Other Title Information
Leveraging Knowledge and Technologies to New Market Applications /
First Statement of Responsibility
Marc H. Meyer.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford :
Name of Publisher, Distributor, etc.
Oxford University Press, USA,
Date of Publication, Distribution, etc.
2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (337 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
0
SUMMARY OR ABSTRACT
Text of Note
Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue.
OTHER EDITION IN ANOTHER MEDIUM
International Standard Book Number
9780195180862
TOPICAL NAME USED AS SUBJECT
Business planning.
Corporations-- Growth.
Creative ability in business.
Market segmentation.
Marketing research.
New products-- Management.
Success in business.
Business planning.
Corporations-- Growth.
Creative ability in business.
Market segmentation.
Marketing research.
New products-- Management.
Success in business.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
4
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5386
PERSONAL NAME - PRIMARY RESPONSIBILITY
Meyer, Marc H.
ORIGINATING SOURCE
Date of Transaction
20201204042151.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
