عنوان
پدید آورنده
موضوع
رده
Z716.3 .B37 2010eb
Z716
.
3
.
B37
2010eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0838997406
(Number (ISBN
9780838997406
Erroneous ISBN
0838910114
Erroneous ISBN
9780838910115
NATIONAL BIBLIOGRAPHY NUMBER
Number
b743523
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Building a buzz :
General Material Designation
[Book]
Other Title Information
libraries & word-of-mouth marketing /
First Statement of Responsibility
Peggy Barber and Linda Wallace.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago :
Name of Publisher, Distributor, etc.
American Library Association,
Date of Publication, Distribution, etc.
2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xii, 95 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.
0
SUMMARY OR ABSTRACT
Text of Note
Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book.
OTHER EDITION IN ANOTHER MEDIUM
Title
Building a buzz.
International Standard Book Number
9780838910115
PARALLEL TITLE PROPER
Parallel Title
Building a buzz : libraries and word-of-mouth marketing
TOPICAL NAME USED AS SUBJECT
Libraries-- Marketing.
Libraries-- Public relations.
Libraries-- United States-- Marketing, Case studies.
LANGUAGE ARTS & DISCIPLINES-- Library & Information Science-- General.
Libraries-- Marketing.
Libraries-- Public relations.
GEOGRAPHICAL NAME USED AS SUBJECT
United States.
7
(SUBJECT CATEGORY (Provisional
LAN-- 025000
DEWEY DECIMAL CLASSIFICATION
Number
021
.
7
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
Z716
.
3
Book number
.
B37
2010eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Barber, Peggy.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Wallace, Linda K.
ORIGINATING SOURCE
Date of Transaction
20201204040138.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
