Includes bibliographical references (pages 177-180) and index.
CONTENTS NOTE
Text of Note
Cover; Contents; List of Figures; List of Tables; List of Boxes; Foreword; Preface; Acknowledgements; List of Abbreviations; 1 The Essence of Strategy; 2 Strategic Positioning and Sustaining a Market Presence; 3 The Essence of Competitive Strategies; 4 The External Environment; 5 The Internal Environment; 6 Setting Corporate Direction; 7 Establishing a Strategy; 8 Aviation Strategy Implementation; 9 Managing Strategy Execution through Tracking, Support Systems and Controls; Bibliography; Index.
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SUMMARY OR ABSTRACT
Text of Note
Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context.
OTHER EDITION IN ANOTHER MEDIUM
Title
Designing and executing strategy in aviation management.