عنوان
پدید آورنده
موضوع
رده
Z716.3 .S54 2003eb
Z716
.
3
.
S54
2003eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0838908489
(Number (ISBN
0838998763
(Number (ISBN
9780838908488
(Number (ISBN
9780838998762
NATIONAL BIBLIOGRAPHY NUMBER
Number
b742786
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The visible librarian :
General Material Designation
[Book]
Other Title Information
asserting your value with marketing and advocacy /
First Statement of Responsibility
Judith A. Siess.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago :
Name of Publisher, Distributor, etc.
American Library Association,
Date of Publication, Distribution, etc.
2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xvi, 154 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 123-146) and index.
CONTENTS NOTE
Text of Note
The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
0
SUMMARY OR ABSTRACT
Text of Note
Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services.
OTHER EDITION IN ANOTHER MEDIUM
Title
Visible librarian.
International Standard Book Number
0838908489
TOPICAL NAME USED AS SUBJECT
Advertising-- Libraries.
Libraries-- Marketing.
Libraries-- Public relations.
Public services (Libraries)
Consumer Behavior.
Librarians.
Libraries.
Library Services.
Marketing.
Public Relations.
Bibliothèques et utilisateurs.
Bibliothèques-- Marketing.
Bibliothèques-- Publicité
Bibliothèques-- Relations publiques.
Advertising-- Libraries.
Bibliotecas (aspectos sociais)
LANGUAGE ARTS & DISCIPLINES-- Library & Information Science-- General.
Libraries-- Marketing.
Libraries-- Public relations.
Marketing de biblioteca.
Public services (Libraries)
Relações públicas.
(SUBJECT CATEGORY (Provisional
LAN-- 025000
DEWEY DECIMAL CLASSIFICATION
Number
021
.
7
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
Z716
.
3
Book number
.
S54
2003eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Siess, Judith A.
ORIGINATING SOURCE
Date of Transaction
20201204032601.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
