1. America's Aging Schools -- 2. The Preplanning Phase -- 3. The Project Development Phase: Selecting Consultants -- 4. The Project Development Phase: Bringing It All Together -- 5. Beginning the Campaign: Developing a Marketing Philosophy -- 6. Campaign Activities -- 7. Bond Election Day -- 8. Developing Special Skills -- 9. Case Study Introduction -- 10. Case Study #1: School Bond Success: An Exploratory Case Study -- 11. Case Study #2: A Case Study: Bond Issue Analysis of a Midwest School District -- 12. Case Study #3: Case Study of Riverside School District -- App. A. Checklist: Effective School Finance Campaigns -- App. B. Planning in Debt Issuance -- App. C. Glossary of Terms: Municipal Bonds -- App. D. Survey Form -- App. E. Climate Survey of Top- and Bottom-Scoring High Schools in One State.