عنوان
پدید آورنده
موضوع
رده
HD38.7 .P765 2001eb
HD38
.
7
.
P765
2001eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0471039810
(Number (ISBN
6610341109
(Number (ISBN
9780471039815
(Number (ISBN
9786610341108
Erroneous ISBN
0471401781
Erroneous ISBN
0471401781
Erroneous ISBN
1280341106
Erroneous ISBN
9780471401780
Erroneous ISBN
9781280341106
NATIONAL BIBLIOGRAPHY NUMBER
Number
b742559
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Proven strategies in competitive intelligence :
General Material Designation
[Book]
Other Title Information
lessons from the trenches /
First Statement of Responsibility
edited by John E. Prescott and Stephen H. Miller ; Society of Competitive Intelligence Professionals.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
John Wiley,
Date of Publication, Distribution, etc.
2001.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xv, 334 pages) :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
"These [32] articles are reprinted from Competitive intelligence review as they originally appeared, with only minor editorial changes"--Preface.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Proven Strategies in Competitive Intellegence; Contents; Preface: Corporations Get Smart; Introduction: Competitive Intelligence -- Lessons from the Trenches; Competitive Intelligence at Procter & Gamble; Shaping a Corporate Competitive Intelligence Function at IBM; CI and KM Convergence: A Case Study at Shell Services International; Competitive Intelligence at Lexis-Nexis; CI at Avnet: A Bottom-Line Impact; Competitive Intelligence at Xerox; NutraSweet Faces Competition: The Critical Role of Competitive Intelligence; Competitive Intelligence at Motorola.
0
SUMMARY OR ABSTRACT
Text of Note
Tested-in-the-trenches competitive intelligence techniques used at today's top companies. This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
94B89F97-F821-4BEF-8566-E06407BDDB9D
OTHER EDITION IN ANOTHER MEDIUM
Title
Proven strategies in competitive intelligence.
International Standard Book Number
0471401781
TOPICAL NAME USED AS SUBJECT
Business intelligence, Case studies.
Competition, Case studies.
Concurrence, Cas, Études de.
Intelligence économique, Cas, Études de.
Planification stratégique, Cas, Études de.
BUSINESS & ECONOMICS-- Corporate Governance.
BUSINESS & ECONOMICS-- Leadership.
BUSINESS & ECONOMICS-- Organizational Development.
BUSINESS & ECONOMICS-- Workplace Culture.
Business intelligence.
Business intelligence.
Competition.
Competition.
(SUBJECT CATEGORY (Provisional
BUS-- 071000
BUS-- 097000
BUS-- 103000
BUS-- 104000
KMK
DEWEY DECIMAL CLASSIFICATION
Number
658
.
4/7
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD38
.
7
Book number
.
P765
2001eb
OTHER CLASS NUMBERS
Class number
F270
System Code
clc
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Society of Competitive Intelligence Professionals.
ORIGINATING SOURCE
Date of Transaction
20201204031431.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
