عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .M53 2006
HF5415
.
1265
.
M53
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0750667478
(Number (ISBN
9780750667470
NATIONAL BIBLIOGRAPHY NUMBER
Number
b742138
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Mobile marketing :
General Material Designation
[Book]
Other Title Information
achieving competitive advantage through wireless technology /
First Statement of Responsibility
Alex Michael and Ben Salter.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Amsterdam :
Name of Publisher, Distributor, etc.
Elsevier BH,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 237 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
Includes index.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
1. The wireless revolution -- 2. Understanding the wireless world -- 3. Marketing for a wireless world -- 4. Improving brand awareness -- 5. Wireless advertising models -- 6. Delivering content to wireless devices -- 7. M-commerce -- 8. Mobile spam -- 9. Measuring results -- 10. Budgeting and planning -- 11. Adult content -- 12. Application environment -- 13. WAP and the mobile Internet -- 14. Case studies -- A. Mobile operators around the world -- B. SMS/MMS abbreviations -- C. Key legislation/codes -- D. Mobile acronyms.
0
TOPICAL NAME USED AS SUBJECT
Cell phone services industry.
Internet marketing.
Target marketing.
Wireless communication systems.
Cell phone services industry.
Cell phone services industry.
Direktmarketing
Internet marketing.
Internet marketing.
Mobile Telekommunikation
Target marketing.
Target marketing.
Wireless communication systems.
Wireless communication systems.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
872
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Book number
.
M53
2006
OTHER CLASS NUMBERS
Class number
QP
650
Class number
QR
760
System Code
rvk
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Michael, Alex.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Salter, Ben.
ORIGINATING SOURCE
Date of Transaction
20201204025319.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
