عنوان
پدید آورنده
موضوع
رده
HD9980.5 .M33 2006
HD9980
.
5
.
M33
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
075066746X
(Number (ISBN
9780750667463
NATIONAL BIBLIOGRAPHY NUMBER
Number
b741313
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing plans for service businesses :
General Material Designation
[Book]
Other Title Information
a complete guide /
First Statement of Responsibility
Malcolm McDonald and Adrian Payne.
EDITION STATEMENT
Edition Statement
2nd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Burlington, MA :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 401 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
GENERAL NOTES
Text of Note
Includes index.
Text of Note
Previous edition: published as Marketing planning for services. 1996.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 387-391) and index.
SUMMARY OR ABSTRACT
Text of Note
"Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing." "With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector as well as upper level students."--Jacket.
UNIFORM TITLE
General Material Designation
Marketing planning for services
TOPICAL NAME USED AS SUBJECT
Marketing-- Planning.
Service industries-- Marketing-- Planning.
Marketing-- Planning.
UNIVERSAL DECIMAL CLASSIFICATION (UDC)
Number
338.4
Number
658.8
DEWEY DECIMAL CLASSIFICATION
Number
658
.
802
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD9980
.
5
Book number
.
M33
2006
PERSONAL NAME - PRIMARY RESPONSIBILITY
McDonald, Malcolm.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
McDonald, Malcolm.
Payne, Adrian.
ORIGINATING SOURCE
Date of Transaction
20201204021351.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
