The silver bullet and the buyer's perspective -- The gap between buyers and sellers -- Collaboration maps : understanding your buyer's business -- Influence maps : understanding the people who vote -- Competitive maps : understanding the competitive landscape -- Using the maps to pick your strategy -- The joint evaluation plan -- Positioning your message to support the strategy -- High-yield questions to support your strategy -- Your call plan -- The overview : your customer game plan -- The delivery.
0
SUMMARY OR ABSTRACT
Text of Note
Outlining a strategic plan for building customer focus and collaboration into every stage of the sales cycle; this book provides a blueprint for reenvisioning and retooling your sales cycle to seize the competitive advantageand keep it. --