Includes bibliographical references (pages 409-419) and index.
CONTENTS NOTE
Text of Note
Cover Front cover Contents Preface Acknowledgments About the Authors About the Contributors Chapter 1. Reputation Management chapter 2. Ethics and Communication chapter 3. Media Relations chapter 4. New Media chapter 5. Employee Communication chapter 6. Government Relations Chapter 7. Community Relations chapter 8. Investor Relations chapter 9. Global Corporate Communication chapter 10. Integrated Communication chapter 11. Issues Management chapter 12. Crisis Communication chapter 13. Corporate Responsibility chapter 14. Challenges and Opportunities in Public Relations and Corporate Communication Notes Index Back cover Last Page.