عنوان
پدید آورنده
موضوع
رده
HF5548.32 .E36 2004eb
HF5548
.
32
.
E36
2004eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
184544051X
(Number (ISBN
1845442156
(Number (ISBN
9781845440510
(Number (ISBN
9781845442156
NATIONAL BIBLIOGRAPHY NUMBER
Number
b741041
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
E-commerce relationship marketing /
General Material Designation
[Book]
First Statement of Responsibility
Guest editors Jerry Fjermestab and Nicholas C. Romano, Jr.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Bradford, England :
Name of Publisher, Distributor, etc.
Emerald Group Pub.,
Date of Publication, Distribution, etc.
©2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (61 pages).
SERIES
Series Title
Journal of Enterprise Information Management. No. 6 ;
Volume Designation
vol. 17
CONTENTS NOTE
Text of Note
Abstracts & keywords -- Guest editorial -- E-relationship marketing -- From "ancient" to "modern" -- Text clustering and summary techniques for CRM message management -- SiteQual -- The impact of e-marketplaces on dyadic buyer-supplier relationships -- Integrating diverse ERP systems -- Note from the publisher.
0
SUMMARY OR ABSTRACT
Text of Note
E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based activities that facilitate manufactured goods and services by the producer to satisfy the wants and needs of the consumer. Previously published in: Enterprise Information Management, Volume 17, Number 6, 2004.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
eBook Library
Stock Number
EBL231868
TOPICAL NAME USED AS SUBJECT
Electronic commerce.
Relationship marketing.
BUSINESS & ECONOMICS-- Commerce.
BUSINESS & ECONOMICS-- Marketing-- General.
BUSINESS & ECONOMICS-- Sales & Selling-- General.
Electronic commerce.
Relationship marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 058000
BUS-- 073000
DEWEY DECIMAL CLASSIFICATION
Number
381
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5548
.
32
Book number
.
E36
2004eb
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Fjermestab, Jerry.
Romano, Nicholas C.
ORIGINATING SOURCE
Date of Transaction
20201204020013.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
