"Building a successful business with creative marketing"--Cover.
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"Includes 20 bonus suggestions to help you attract new customers and keep your existing ones"--Page 4 of cover.
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Previous edition: 2000.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
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Includes bibliographical references (page 250).
SUMMARY OR ABSTRACT
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"Achieve dramatic improvements in your business without investing a lot of time and money. These 101 practical marketing suggestions will show you how you can realise the full potential of your business. Each strategy is based on proven marketing techniques used by successful businesses around the world"--Publisher website (August 2007).