عنوان
پدید آورنده
موضوع
رده
HF5415.5 .G456 2002
HF5415
.
5
.
G456
2002
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749438983
(Number (ISBN
0749447214
(Number (ISBN
1280435100
(Number (ISBN
1417545658
(Number (ISBN
9780749438982
(Number (ISBN
9780749447212
(Number (ISBN
9781280435102
(Number (ISBN
9781417545650
NATIONAL BIBLIOGRAPHY NUMBER
Number
b740237
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The CRM project management handbook :
General Material Designation
[Book]
Other Title Information
building realistic expectations and managing risk /
First Statement of Responsibility
Michael Gentle.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Sterling, VA :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xii, 227 pages) :
Other Physical Details
illustrations.
SERIES
Series Title
Gale virtual reference library
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (page 221) and index.
CONTENTS NOTE
Text of Note
Part 1. Building a realistic foundation for CRM. Overhyped, overpriced and over here -- CRM 101 : just the basics please -- Part 2. Critical success factors for CRM. Organizational readiness for CRM -- A valid business case, with measurable benefits -- A credible and active executive sponsor -- A realistic project scope -- A realistic budget -- Successfully managing international CRM projects -- A pilot for proof-of-concept and buy-in -- Buy-in from sales managers -- Part 3. Risk factors for CRM. Part. 4. CRM risk analysis. Part 5. Case studies.
0
SUMMARY OR ABSTRACT
Text of Note
"In a clear, engaging style, the author stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). He identifies the common stumbling blocks that threaten all CRM projects, regardless of vendor, product or technology, and proposes practical solutions to get round them. He identifies critical success factors and risk factors, and features a range of case studies (both successes and failures) and a 40-question risk analysis."--Thomson Gale description.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
CL0500000203
OTHER EDITION IN ANOTHER MEDIUM
Title
CRM project management handbook.
International Standard Book Number
0749438983
TOPICAL NAME USED AS SUBJECT
Customer relations-- Management.
BUSINESS & ECONOMICS-- Customer Relations.
Customer relations-- Management.
(SUBJECT CATEGORY (Provisional
BUS-- 018000
KMKL
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/12
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
5
Book number
.
G456
2002
PERSONAL NAME - PRIMARY RESPONSIBILITY
Gentle, Michael,1957-
ORIGINATING SOURCE
Date of Transaction
20201204011030.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
