عنوان

Rethinking the media audience :

(Number (ISBN

1282262645

(Number (ISBN

1446216993

(Number (ISBN

1849206732

(Number (ISBN

6612262648

(Number (ISBN

9781282262645

(Number (ISBN

9781446216996

(Number (ISBN

9781849206730

(Number (ISBN

9786612262647

Erroneous ISBN

0761950702

Erroneous ISBN

0761950710

Erroneous ISBN

9780761950707

Erroneous ISBN

9780761950714

Number

b739294

Number

MED2215

Title Proper

Rethinking the media audience :

General Material Designation

[Book]

Other Title Information

the new agenda /

First Statement of Responsibility

edited by Pertti Alasuutari.

Place of Publication, Distribution, etc.

Thousand Oaks, Calif. :

Name of Publisher, Distributor, etc.

Sage Publications,

Date of Publication, Distribution, etc.

1999.

Specific Material Designation and Extent of Item

1 online resource (viii, 212 pages) :

Other Physical Details

illustrations

Text of Note

Includes bibliographical references and index.

Text of Note

Introduction: three phases of reception studies / Pertti Alasuutari -- Audience and reception research in retrospect: the trouble with audiences / Ann Gray -- The best of both worlds? Media audience research between rival paradigms / Kim Christian Schrøder -- Media figures in identity construction / Joke Hermes -- Cultural images of the media / Pertti Alasuutari -- Legitimations of television programme policies : patterns of argumentation and discursive convergencies in a multichannel age / Heikki Hellman -- Slaves of the ratings tyranny? Media images of the audience / Ingunn Hagen -- The implied audience in soap opera production : everyday rhetorical strategies among television professionals / John Tulloch -- To be an audience / Birgitta Höijer -- "To boldly go ..." : the "third generation" of reception studies / David Morley.

0

Text of Note

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also gives a provocative pointer to future directions and trends in reception research and qualitative analysis.

Text of Note

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Title

Rethinking the media audience.

Mass media-- Audiences.

Médias-- Publics.

Mass media-- Audiences.

Massamedia.

Massenmedien

Mediagebruik.

Médias-- Publics.

Publiek.

Publikumsforschung

SOCIAL SCIENCE-- Media Studies.

SOC-- 052000

Number

Edition

Class number

Book number

Class number

Class number

Class number

Class number

Class number

System Code

System Code

System Code

System Code

System Code

Alasuutari, Pertti.

Date of Transaction

20201204001849.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y