عنوان
پدید آورنده
موضوع
رده
HF5415.33.U6 D38 2001eb
HF5415
.
33
.
U6
D38
2001eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0520226690
(Number (ISBN
0520227247
(Number (ISBN
0520926366
(Number (ISBN
0520953592
(Number (ISBN
0585419604
(Number (ISBN
1597347043
(Number (ISBN
9780520226692
(Number (ISBN
9780520227248
(Number (ISBN
9780520926363
(Number (ISBN
9780520953598
(Number (ISBN
9780585419602
(Number (ISBN
9781597347044
NATIONAL BIBLIOGRAPHY NUMBER
Number
b739134
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Latinos, Inc. :
General Material Designation
[Book]
Other Title Information
the marketing and making of a people /
First Statement of Responsibility
Arlene Dávila.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Berkeley, CA :
Name of Publisher, Distributor, etc.
University of California Press,
Date of Publication, Distribution, etc.
©2001.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xv, 287 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 259-280) and index.
CONTENTS NOTE
Text of Note
Introduction -- Chapter 1. "Don't Panic, I'm Hispanic" : The Trends and Economy of Cultural Flows -- Chapter 2. Knowledges : Facts and Fictions of a People as a Market -- Chapter 3. Images : Producing Culture for the Market -- Chapter 4. Screening the Image -- Chapter 5. Language and Culture in the Media Battle Zone -- Chapter 6. The Focus (or Fuck Us) Group : Consumers Talk Back, or Do They?
0
SUMMARY OR ABSTRACT
Text of Note
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
eBook Library
Stock Number
EBL224027
OTHER EDITION IN ANOTHER MEDIUM
Title
Latinos, Inc.
International Standard Book Number
0520226690
TOPICAL NAME USED AS SUBJECT
Hispanic American consumers.
Hispanic Americans-- Ethnic identity.
Market segmentation-- United States.
Américains d'origine latino-américaine-- Identité ethnique.
Consommateurs américains d'origine latino-américaine.
Segmentation du marché-- États-Unis.
BUSINESS & ECONOMICS-- Marketing-- Research.
Business & Economics.
Commerce.
Consumenten.
Doelgroepen.
Ethnische Identität
Hispanic American consumers.
Hispanic Americans-- Ethnic identity.
Lateinamerikanischer Einwanderer
Market segmentation.
Marketing
Marketing & Sales.
Marketing.
Psychologie
Soziale Situation
Spaanse Amerikanen.
Verbraucher
Verbraucherverhalten
GEOGRAPHICAL NAME USED AS SUBJECT
Hispanos.
United States.
USA
7
7
7
(SUBJECT CATEGORY (Provisional
BUS-- 043060
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/34/08968073
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
33
.
U6
Book number
D38
2001eb
OTHER CLASS NUMBERS
Class number
85
.
40
Class number
IQ
00025
Class number
IQ
11160
Class number
MS
5560
System Code
bcl
System Code
rvk
System Code
rvk
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Dávila, Arlene M.,1965-
ORIGINATING SOURCE
Date of Transaction
20201204000911.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
